Nike AirMax 2014

We had the opportunity to art direct and design storytelling imagery for the Nike Air Max 2014. This imagery is used to convey the product benefit, in this case lightness, speed and comfort, but doing so in an abstract fashion that would connect it to the surrealistic direction of it's cousin, the Nike Lunarmax that was being developed in Sportswear. CD: Julie Igarashi PM: Denise Wild 3D: XYZ