Tribeca Film Festival

We worked with the team at Tribeca Film Festival to create multiple directions for the 2014 celebration of film. Here's one of our favorites, which was infusing the bold 2014 type with the energy of the festival, and weaving it with a modular headline system. Various badges were generated for the "New Rules of Film" slogan, and we used the typeface Olio Bold for the primary, quirky headline language. The end result was a mix of some of our initial concepts and those of the in-house team over at TFF. CD: Dan Dickson